Love Thy City Series

“The goal of this post is to serve as a way to document our creative journey, provide a peek into our process and bring understanding to the goods we create.” -GC Crew

The focus is Love

THE WHY

In light of recent global events, we felt inspired to counter the negative narrative with a little humanity. For this project, our focus was love, an appreciation for the people, places, things in our lives and, giving back to the city we call home.

Out of Many, One

THE WHAT

We designed our 5 borough heart with love as the focus. Combining that with one of New York’s famous monikers, the big apple.

To capture New York City’s five boroughs, each unique and standalone, we segmented the heart into five pieces. Each piece representing a borough in their respective location on a map, every piece making up a critical part that makes the heart complete.

To kick off this series, we will be offering apparel with our 5 borough heart. Each heart highlighting one of New York City’s unique identities. New York City Parks and Recreation, The Melting Pot and The Gritty Pigeon.

GIVE BACK

THE WHO

We chose three organizations that are doing great work and wanted to help them continue in their causes and service to our city. A portion of the proceeds of each item in the series will go to their corresponding organization. Links below:

• The Gritty Pigeon: NY Bestfriends

• Parks and Recreation: NYC Parks and Recreation

• The Melting Pot: New York Civil Liberties Union (NYCLU)

THE DROP

THE WHEN & where

Our Love Thy City series releases via our online shop on Friday, August 21st 2020.